A contemporary designer label rooted in tradition, Priths by Pritam Pal celebrates India’s rich artistry through modern silhouettes. Founded in 2015, the brand blends intricate handcrafts like zari, threadwork, and handwoven silks with sustainable materials such as organic cotton and natural dyes.

With a vision to create fashion that tells stories beyond trends, Priths has earned recognition on platforms , where its collections showcased timeless elegance, cultural depth, and ethical design practices.

From chic western wear to graceful ethnic ensembles, Priths is more than a label—it’s a movement towards conscious luxury that supports artisans, sustainability, and individuality.